Livestock Producers Have a New Way of Connecting
Building and fostering relationships is critical in the growth and development of the livestock industry. Since the beginning of time, farmers, livestock producers and agricultural companies have relied on these relationships to share information, provide industry feedback and recommend products and services that make a tough days work out in the field not so tough. Social media has played a significant role in engaging the industry and has allowed farmers and livestock producers the opportunity to connect with consumers, to share information and to tell their story.
Though the livestock industry is slowly up-and-coming in the social media revolution, there are more and more livestock producers and ranchers logging online and using social media to market their cattle and other products. In fact, the Tri-Merit Facebook page was recently established as a way to connect with its customers, share information on its newest products and communicate the latest information and protocols in age and source verification.
"The Tri-Merit Facebook page was developed to not only engage livestock producers but also provide an extension of our customer service," said Tucker Schumacher, marketing manager, Global Animal Management. "We want to open up communication to our new, potential and loyal customers while providing them the latest information on regulatory initiatives and data solutions to help increase the bottom line of their livestock business."
In addition to engaging livestock producers on various conversation topics, the Tri-Merit Facebook page provides opportunities to share feedback and participate in polls regarding issues and trends. The video tab of the page provides useful resources on Tri-Merit, Auction Check, Cattle Post and the importance of age-and-source verification. Photos on the page reference various products. Livestock producers also can find other industry-specific pages to network with on the page as well.
"We want to grow the Tri-Merit Facebook page and continue to provide it as an added value to our industry," added Schumacher. "The page continues to grow daily, and we are excited to use this platform as a way to communicate and share information with our audience."